Social Media Examiner featured a review of the book, Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action by Rohit Bhargava.
Thought the book has much to do about the marketing world, I definitely feel that if you take some of the points mentioned in the article and relate them to how you interact with a potential DUI referral, you can find some benefit in Bhargava’s argument.
You don’t necessarily need to provide a referral with cookies or overstate “thank you” a million times to be likeable. In fact, you don’t necessarily need to be “nice” to be likeable (according to Bhargava, that is.) However, you do need to earn a referral’s trust.
So, how do you go about doing that? How can you present yourself to earn a referral’s trust? What skills do you to improve on to gain a referral’s trust?
According to Bhargava, it is the ability to gain someone’s trust that makes you likeable.
What about you and your experience as a criminal lawyer makes you likeable and trustworthy? How can you showcase these qualities in your initial contact with a referral? How can your support staff pitch your strengths to potential clients?
These are all important things to think about when you receive and go on to contact internet referrals.
After all, how you or your support staff interacts with each referral can potentially turn what you may think is a bad lead into a very satisfied client.