Obviously you know what a press release is, so it’s not like this marketing tactic is anything new. However, we’ve come across some people believing that because of social media, issuing a press release may be a thing of the past. That’s not necessarily the case.
A press release is a great way to give your firm legitimacy in an ever competitive world. Here are some benefits to press releases.
1. Gives your firm visibility.
The more (smart) ways you can get your name out there, the better. You want people in your region to know your name and know that you’re associated with providing substantial legal services during a time of need. If someone gets arrested for a DUI, ideally, you want them thinking of your name before they do an internet search. Issuing a press release to a variety of media outlets can improve this effort.
2. Shows potential clients examples of you winning cases.
Sometimes it can be uncomfortable to toot your own horn, but come on, you must do that already, right? Not only does it feel nice to issue a press release about a successful case, it is an additional tool to show to referrals that you are a successful attorney who will aggressively fight for them. In this internet age, you better believe that DUI referrals are googling you. You want only your successful cases coming up on their search results and press releases can help you achieve that.
3. Media outlets are looking for press releases for stories.
Many news blogs and websites look to press releases and other news sources who automatically post a specific distribution services’ releases to create quality content. The more a media outlet sees your name, the more likely they’ll see that your firm is a top-notch company that deserves media coverage.
4. Improves traffic to your site or 1 800 DUI Laws profile.
By using a press release, you can link to your website or profile on 1 800 DUI Laws. Contrary to what you may think, press releases are still an effective way to bring traffic to your site or profile page.
5. Improves SEO ranking.
We can all assume you want to improve your search ranking in the savviest way possible. A press release is a great way to accomplish this goal. Remember, there are many things that can qualify as being worthy of a press release. Did you take on a new hire or a new intern? Did you win a high profile case? Did you participate in a charity event? Did you move to a new building or open a new office? All of these things are reason enough to create a press release.
Now, you’re probably thinking, “My schedule is packed with consultations and appointments in court. Where am I going to find the time to make a press release?” Well, you’re in luck. As you may know, Legal Brand Marketing is offering a variety of new services to market your law firm and one of our packages include creating newsworthy press releases for you. Contact LBM today for pricing. We’re looking forward to working with you!